Are you wondering why web analytics is important for travel website design? Well, data management or we can say that web analytics provides the travel business with the actual reports and analytics on how your website visitors behave once on your website, which the visitors are, how they landed on the page, total conversions, and so on. With such information in your hands, you can successfully plan the business strategies to attract more customers and grow your business faster. In today’s era, it is relatively easy to gather data to help travel businesses have a better understanding of their customers and business.