When it comes to knowing about types of emails in marketing, there are several things to consider such as should the business nurtures the clients with weekly newsletters? Are dedicated stand-alone emails better at optimizing the sales and marketing funnel? What about email digests? And so on. 

These are some of the valid questions that travel agents find themselves asking while selecting the right format to meet the email marketing goals. Using marketing emails to keep in touch with the existing clients as well as potential customers is a crucial part of the travel business growth. 

Types of Email to Send in Email Marketing

Often, travel agents only pay attention to the tips to use email marketing in the travel industry and email design when it comes to launching a campaign. And it perfectly makes sense. But what about the follow-up email or the new offer introducing email? 

It’s time to stop focusing on the design of just the biggest sends and spend more time engaging customers by gaining knowledge of different types of emails. Email marketing is proved to be a powerful tool that travel businesses can use to acquire, engage, and retain customers. 

Having a good and segmented email list is crucial for effective mail marketing. One should know about the types of emails to send in email marketing to give a personalized and innovative experience to the travel business.

New Content Announcement Email

One of the initial and important emails to share in the travel business is the new content or services announcement email. 

• It will help the target audience or existing clients to know more about the travel business services and build strong customer relationships in the travel business. 

• The email is used to describe, introduce, and promote the particular marketing offer with a call to action button. 

• The call to action button is further linked with the targeted landing page which further helps to generate organic traffic on the travel website. 

• When it comes to designing the email for a specific offer or new service, the major thing to keep in mind is the offer itself. 

• Try to make the email engaging as well as informative about the offer. Additionally, make sure the call to action link is large, clear, and uses actionable phrases.

Product or Service Update Email

These types of emails are somehow tricky in the travel industry, but the travel website design finds it quite relevant. People generally don’t want to receive these types of emails often and the mail seems not engaging or interesting like the offer mail mentioned above. For that reason, it is important to keep the product email simple and straightforward.

• Many travel companies tend to share these emails on a weekly or monthly basis to keep the customers updated with their latest features and services. 

• It helps the prospects and existing customers to know how the services of the travel business can prove to be beneficial and unique for them to use. 

• For each business update, include a large clear headline, a brief description, and an image that showcases the updated service. 

• If possible, try to link the email to a custom page for each feature to make it easier for the customers to learn more about it.

Digital Magazine or Newsletter

Many travel companies choose to send a round-up of stories or articles published weekly or monthly. For that reason, travel agents should know how blogging can help to grow the travel business. And if you truly want that the recipients to read these email roundups, here are some things to keep in mind:

• It’s crucial that you share them in a visually appealing way. 

• Within these round-up emails, it’s always a great idea to use an image along with the attractive headline, a brief summary or introduction of the content, and a CTA that encourage the recipients to read more. 

• The simple format will allow the travel business to attract the reader to each article while still giving the ability to feature multiple articles without sending the super lengthy email. 

Welcome Mail

Another type of email for email marketing is the welcome mail. The welcome mail is proved to be the best way to build strong customer relationships in travel business. 

• It is the perfect way for thanking and providing more information to the people who have signed up for the newsletter and enjoying the services you are providing. 

• It helps the existing customer to feel important and enhance the probability of customer retention. 

• The elements and content on the welcome mail will depend on the specifics of what services you are offering to the particular customer. 

• In general, the welcome mail can daunt the travel brand’s personality and highlight the value that the customers can expect to receive. 

• Remember, first impressions are really important when it comes to the services of travel industry even via mails. 

Using different types of emails in travel business email marketing helps the travel agents to stay in touch with the customers and crucial part of the growth of the travel business. If the travel agents want the customers and prospects to remain interested regarding all the things your organization brings to the table, email marketing is the best way to do so.