Best Video Marketing Practices for Travel Industry

The power of video content is one of the most potent tools for inspiring wanderlust, building trust with potential travelers, and showcasing breathtaking destinations in the travel industry. In 2024, video content continues to evolve and change with emerging trends and technologies. Here are some of the best practices in video content marketing in the travel industry to captivate their audiences and convert viewers into travelers.

1. Use Storytelling to Promote Exploring

The actual way for video marketing is through storytelling, especially about the experience and the emotions evoked in people's travel decisions. Instead of just showing beautiful destinations, talk about it through an experience-capturing story. Get a real traveler enjoying a trip, cultural experiences, or start from the beginning to the end.

Best Practice Tip: Use storytelling that makes an emotionally connective appeal to the audience, such as noticing some unique adventure, personal story, or sometimes the dream aspiration for a much-needed vacation.

2. Short-form content is likely to improve engagement

Short-form video content will reign supreme in 2024. YouTube Shorts, Instagram Reels, and TikTok ensure this will be a reality. People are becoming pricier and pricier with their attention spans, and travelers are even more  familiar with short pieces of information regarding the areas they visit. A short, eye-catching film pointing to a location's main attractions or to that of a traveler in a "day in his life" can raise interest and attract them to dig deeper.

Best Practice Tip: The video length should, therefore, be under 60 seconds, and the first five to ten seconds should embed a main idea or create an outstanding visual effect.

3 Draw Attention to User-Generated Content (UGC).

Travelers believe more on real experiences rather than on the high-gloss promotional video. Adding UGC into video marketing for a campaign will be significant in 2024. The credibility and authenticity attached to traveler's videos visiting a destination or enjoying services increase people's attention.

Best Practice Tip: Encourage travelers to share their experience by using a hashtag or participating in a social media challenge. Then, include the best videos into your campaigns. This allows you to create trust and engender community around your brand.

4. Focus on Mobile Optimization

Most video viewings are done through mobile devices, therefore mobile optimization will be key to video content marketing from this year through to 2024. Such videos will have to be optimized so that they natively display, in vertical formats, on other platforms, including Instagram Stories and Reels, as well as TikTok, for smooth and lag-free playing. To retain the attention of a mobile user, the text has to be readable, images should appear sharp, and should load fast.

Best practice tip: Have this produced with subtitles that make action possible even with no audio, and designed for vertical viewing.

5. 360 Degree Videos to VR

Virtual reality tours and 360-degree videos will become content that allows travelers to experience travels before they go out to visit the region. Travel companies exploiting this technology will be in a stronger position, to better engage their users, by close of 2024. For instance, they can give potential visitors the opportunity to tour a hotel room, a lovely street or virtual safari which makes them confident in making bookings.

Best practice tip: Create some VR or 360-degree content for the best hotels, tours, or attractions and share it on your website as well as all other social media platforms. Travel influencers and travel companies can play their part in promotion for this immersive experience.

Also Read:- How to Make a Travel Website

6. Oriented Instructional Videos Held

Travelers need reading material that they could use directly in everyday situations. Therefore, in 2024, how-to videos are still in high demand by everyone, especially when traveling. Videos like "How to Pack a Tropical Vacation," "Top 5 Tips for Traveling with Kids," or "How to Navigate an Airport Faster" do actually provide advice, and, therefore, are authentically packed with useful information that makes viewers interested.

Best practice tip: In the best practice, images must provoke travel and communicate as to how many things can be achieved with proper voice-overs and text overlays coupled with demonstrations.

7. The Mutualism of Influenza.

Travel marketers are supposed to focus on influencer marketing. Working with travel influencers for the development of engaging and authentic video content is the new way forward for 2024. In fact, what the influencer offers his/her audience is a new lens through which they will look at a product or destination. The majority of followers of an influencer respect the influencer's credibility when such endorsements are shown. Influencer collaboration brings high exposure and credibility; examples include vlog-style diaries of journeys undertaken, short-form material to engage with locations, and much more.

Best practice tip: Choose the influencers who have followers identical to your target audience and represent the values of your company, and work with them for creating quality, authentic content about their experience when using your travel offers.

8. Sustainable Responsible Tourism

The non-renewable travel sector is at last beginning to take on a lot of importance in today's traveling industry. In 2024, a presentation of environmental friendly behavior and sustainable tourism projects by video content will be helpful for modern tourists to attract the proper eco-aware audience. Videos of eco-friendly accommodation, cultural heritage protection, or natural environment protection can inspire most of the travelers and separate your business as the pioneer in responsible tourism.

Best Practice Tip: Emphasize "green" initiatives, such as "green" hotels, initiatives to protect nearby cultural landmarks, or environmental preservation programs. This can attract an environmental-interest traveler.

9. Destination Video Cinema

Cinematic video content inspiring wanderlust is definitely something which remains and will remain a top-notch marketing tool for travel. The destination videos that are attractive to the viewer to date will stay, and will continue to inspire people to take that journey. You can assure those captivatingly beautiful aspects are taped at your destination with good footage, use of drone shots, and professional editing.

Best Practice Tip: Spend a little money on professional-grade video equipment, or get videographers who know how to shoot cinematic footage. Add interest by adding emotive music and seeing that will capture the audience's emotions.

10. Use precise, unambiguous calls to action (CTAs)

Even an excellent travel video product needs to encourage viewers to take action. Every video will contain a call to action (CTA) that is simple to read by 2024 and be readable. Asking people to visit your website, make a reservation, or subscribe to receive future travel advice are some examples of CTA placement that guarantees your material will produce results.

Best Practice Tip: Put calls to action (CTAs) at the conclusion of videos and let them flow smoothly into the storyline. One excellent technique to encourage readers to take the next action with short-form information is to include a swipe-up feature or a link in the bio.

Conclusion: 

One of the things that travel brands should focus on, toward achieving distinction in the year 2024, is to create video content marketing. No, rather give importance to the art of telling, mobile-friendly, technology savvy, connecting with your audience through real-emotional bonding through content that creates traffic and conversions. All these best practices will ensure that the travel brand remains innovative and worthy of interest for future tourists in the worldwide market.

Also Read:- How to Optimize your Travel Website for Conversions